{"id":23274,"date":"2026-06-18T15:44:53","date_gmt":"2026-06-18T13:44:53","guid":{"rendered":"https:\/\/www.dartess.fr\/mentions-legales-export\/"},"modified":"2026-08-04T12:07:13","modified_gmt":"2026-08-04T10:07:13","slug":"mentions-legales-export","status":"publish","type":"post","link":"https:\/\/www.dartess.fr\/en\/mentions-legales-export\/","title":{"rendered":"Exporting wine with a compliant label"},"content":{"rendered":"
[vc_row gap=”20″ full_height=”yes” columns_placement=”top” equal_height=”yes” content_placement=”top” css=”.vc_custom_1781785606564{margin-bottom: 15px !important;}”][vc_column width=”2\/3″][vc_column_text css=””]At first glance, a label on a bottle of wine or spirits serves to inform the consumer. However, when a bottle leaves France for New York, Shanghai, London or Zurich, its label becomes much more than just a marketing tool. It is the label that will be checked, handled, recorded and analysed by a whole host of parties: logistics providers, freight forwarders, customs officials, importers, distributors and even health authorities.<\/p>\n

A missing label, an incorrect secondary label or information that is difficult to read\u2026 these are all reasons that can slow down a delivery, incur additional costs or delay a product\u2019s launch.<\/p>\n

For French wine and spirits producers and merchants, labelling plays a direct role in the smooth running of operations, the quality of service and commercial performance.<\/p>\n

More complex regulations<\/h2>\n

With the globalisation of markets, commercial opportunities are accompanied by a proliferation of regulatory requirements. Since 2023, wines sold in the European Union must, in particular, include nutritional information and a list of ingredients, accessible either directly on the label or via a QR code. In France, bottles must also feature the pictogram advising against alcohol consumption during pregnancy.<\/p>\n

But as soon as a wine crosses a border, different rules come into play.<\/p>\n

The United States imposes its famous \u2018Government Warning\u2019. China generally requires a back label in Chinese. Since Brexit, the United Kingdom has required the details of a local importer. Switzerland applies its own documentary and linguistic requirements. The same bottle is therefore labelled differently depending on the target markets.<\/p>\n

A question of compliance\u2026 but also of efficiency<\/h2>\n

Regulatory compliance is only part of the equation. In practice, a label facilitates checks carried out throughout the supply chain. Customs authorities, logistics warehouses, freight forwarders and importers must be able to quickly identify key information: the product\u2019s origin, volume, alcohol content, batch number and the importer\u2019s contact details.<\/p>\n

Incorrectly positioned information, poor-quality printing or an unsuitable secondary label can lead to additional checks, which significantly slow down the distribution process and, consequently, the marketing of the product. <\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”23192″ img_size=”medium” alignment=”center” css=””][vc_column_text css=”.vc_custom_1781786183654{margin-top: 15px !important;margin-bottom: 15px !important;}”]Some common differences depending on the destination<\/strong><\/p>\n

France<\/strong><\/span><\/p>\n